Note also that every effort to NOT pander to the readers, and to simply write what the author truly believes, has results almost as terrible as those that come from pandering. Just check the blogs of all the "well-known" game journalists, including Kieron Gillen, Stephen Poole, N'Gai Croal, Tim Rogers, Eric-Jon Waugh, Brandon Sheffield, the hobags (Leigh Alexander, Heather Campbell, et al.), and anyone else you care to mention. Even when posting in their blogs or in forums they still say the same stupid things they say when they are getting paid to write -- and sometimes even stupider.
If I have any respect for some of the above people (mostly the IC guys), it's because they are at least more knowledgeable than the average IGN reviewer, and because they have enough of a personality to create their own writing style. This often leads to MORE hilariousness than that provided by random corporate whores, but individuality should be respected in all circumstances, even when it leads to spectacular failure. The individual, at any rate, provides a better spectacle than the corporate drone, and that is one thing strongly in his favor.
And I will close this tirade with a passage from Schopenhauer, which says pretty much everything that needs to be said on the subject:
Schopenhauer wrote:The ideal journal could, to be sure, be written only by people who joined incorruptible honesty with rare knowledge and still rarer power of judgment; so that perhaps there could, at the very most, be one, and even hardly one, in the whole country; but there it would stand, like a just Aeropagus, every member of which would have to be elected by all the others. Under the system that prevails at present, literary journals are carried on by a clique, and secretly perhaps also by booksellers for the good of the trade; and they are often nothing but coalitions of bad heads to prevent the good ones succeeding. As Goethe once remarked to me, nowhere is there so much dishonesty as in literature.
http://insomnia.ac/essays/on_criticism/