https://www.youtube.com/watch?v=SxaNJcI ... XVyolQO3wj

One battle per week for three weeks. You can play at home or at a Warhammer store. Results submitted online and summed over. Winning faction every week gets new models. Winner at the end determines a substantial new lore development.
They've done stuff like this before, but very rarely and only at stores, and without the bonus model unlocks. Now they're going harder on the design and grabbing ideas from competitive RPG events like Pathfinder Society. Similar stuff to what Star Citizen is trying to do (SC calls it "Global Event", 40K calls it "Global Battle"... it's a tactics game after all).
Everyone's moving in the same general direction because they're making metaverses and that is the correct direction to move towards.
Pathfinder is doing it better than anyone else by far because they have the tools to do it. Of course my Battlegrounds will be doing it far better, because Ultimate Edition gives me even more and better tools.

